Break Through the Beige 1 Day Workshop

Be Seen. Be Heard. Stand Out in the Media & Online.

Looking to attract attention & grow your business through impactful PR and social media strategies?

This 1-day workshop explains all of the obvious and not-so-obvious best practices of PR and social media.

You can choose from a LIVE in-person workshop in Sydney, or an online event.

$749 $695 LIVE Workshop (SYD) LIMITED TIME

$549 $495 ONLINE Workshop LIMITED TIME

22 OCT
picture of Monica and Kirryn

Are you ready to Break Through The Beige and Stand Out in the media and online?

Look no further, your solution is here. The challenge ahead of you is where to start? How to spot the opportunities? And how to find the right tools, advice and inspiration to BREAK THROUGH?

The duo of skills from Media Magnifier Monica Rosenfeld and Online Influence Expert Kirryn Zerna, means you can solve the issue of how to be seen and heard in the media and online all in the ONE PLACE.

What you'll learn

We have created a fun, practical and inspiring one-day workshop for you to learn how to:


Be Seen

We’ll work with you to explore, research and understand the unique qualities of your business.


Be Heard

Put the spotlight on your powerful and compelling stories and expertise that will help you get noticed and Be Heard


Plan, Create, & STAND OUT

Through an agile approach, we’ll help you set out a roadmap to create and execute your plan.  This is where you will find opportunities to STAND OUT both online and in the media.


Gain confidence in the Media

Learn how  to speak to journalists in their language in order to get cut-through and featured in mass media outlets.


Gain confidence online

Through insights and action, learn confidence to create an online presence which will attract new clients and opportunities.

Boom! Break Through... Would that help you?

As a BONUS, you will also receive a ½ hour phone consult with Monica and Kirryn to follow up on your actions after the event.

And there's option for in-person or online experience...

We know there’s the 'Rona, so we have a couple of options for you; either online or in person at Cliftons on Margaret Street, Sydney with catering provided.

We promise the online workshop will be engaging and jam packed with value and interaction. Plus lots of breaks to stretch your legs and blink your eyes. :)

For All Skill Levels

Break through the Beige 1-day workshop consists of information for people of all skill levels whether you’re just starting out in business or have been operational for years. This course will benefit you with the confidence and capability to transform your media and online presence to be seen, be heard and stand out.

Drawing On 40+ years Experience

What you'll learn in this 1-day workshop will be grounded in a combined 40 years of experience. From experts who have studied the ins and outs of PR media, digital strategy, branding and marketing communications, and then applied these lessons with clients, just like you, to get results.


Monica Rosenfeld started her public relations agency WordStorm PR in 2000. Prior to this she worked as a producer for Channel Nine’s top rating ‘A Current Affair’ program where she learnt how NOT to do PR.

Monica saw an opportunity to create a PR agency that really understands the media, what journalists’ days are like and how you need to communicate with them in order to get cut through.

WordStorm PR has worked with hundreds of businesses over the past seventeen years, increasing their credibility, trust and bottom line by illuminating their brand in the media spotlight.


“When it comes to actionable steps on how to use publicity to get known in your market, be the person that journalists call and build your authority as an expert – Monica is your gal!.”


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Kirryn Zerna helps business leaders and entrepreneurs GET KNOWN using digital channels for their expertise, experience and service and GROW their network, business and influence.

Drawing on 15+ years of marketing, strategy and social media trends and her work with businesses both large (Westpac, NSW Small Business Commissioner, Australian Radio Network) and small (consulting agencies, small businesses and high profile individuals); including over 2,000 small businesses and entrepreneurs in the last year.

Kirryn is the author of The Stand Out Effect: a DIY guide that empowers business leaders and brands to stand out and get noticed online for all the right reasons.

Kirryn's training on social media is outstanding having used her for training not only at my centre but for national conferences and she is always well received by all concerned."


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Are you frustrated by...

  • Wondering how to position your brand online, and in the media, and want to take action?
  • Feeling like PR and social media is a mystery (and a time-sucker) and it's time to work out how to make the most of it?
  • Seeing your competitors in the media and online, when you know you’re the true expert?

Monica and Kirryn created this workshop to support small businesses to get known and grow in the media and online. We know many businesses have lost their regular clients due to COVID19, and are looking for ways to attract new customers or reposition their business. We'd love to help you, too.

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Want to know a little more?

Here's a quick video from Monica about the program.

Why wait? Let's Battle This Beige Together

Why put off taking your media and online presence to the next level? You can sign up for the 1-day workshop right now. The course comes with a 100% satisfaction guarantee*.

* If all course work and recommendations are completed and you aren't 100% satisfied, then we will refund your course tuition.

$749 $695


$549 $495